Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Bemax Launches Private Label Diaper Brand in Europe, Africa - Nonwovens Industry

What are you searching for?

Sign in
Nonwovens News

Bemax Launches Private Label Diaper Brand in Europe, Africa

Mother's Hugs brand to be distributed through existing Bemax channels

Author Image

By: Karen McIntyre

Editor, Nonwovens Industry

Bemax Inc. will launch an exclusive line of private label disposable diapers and wipes, under the Mother’s Hugs brand name, to be sold exclusively and distributed through existing Bemax distribution channels of wholesalers and retailers in Europe and emerging African markets as well as to buyers online through the Bemax e-commerce website.

The first phase of the private label launch will begin in the first quarter of 2016 with sales estimated to reach $5.5 million dollars in the first year.

“Bemax private label will allow customers to control product quality, size, and packaging and help build customer loyalty. We are pleased to reach this milestone in this early stage as we continue to grow and explore new market opportunities. We look forward to an increased revenue in all our markets in 2016,” states Taiwo Aimasiko, CEO of Bemax Inc.

Bemax is a U.S.-based company that actively pursues opportunities in the rapidly growing global consumer staples and household products industries. Diapers is viewed by the company as a lucrative investment possibility, and Bemax is poised to take advantage of higher fertility rates, attractive growth levels and minimal local competition—with a dedicated and experienced staff, excellent order procurement and effective management and marketing. Its original market focus was South Africa where it has distributed disposable baby diapers to wholesalers and local market retailers.  Bemax’s diapers are exported from the U.S. and Canada.

Add us as a preferred source on Google

Get the latest Nonwovens Industry news, insights and analysis in your Google Search and AI experiences.

Add Nonwovens Industry as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nonwovens Industry Newsletters